Senior Analytics Coordinator

Lakewood Church•Houston, TX

53d

About The Position

The Senior Analytics Coordinator is responsible for standardizing, and maintaining marketing analytics and reporting across all digital and traditional marketing channels. This role plays a critical part in helping the Marketing Department make data-informed decisions by organizing datasets, performing in-depth analysis, identifying trends, and building structured reporting processes for campaigns, giving performance, audience engagement, and overall marketing effectiveness. This position reports directly to the Associate Marketing Director.

Requirements

Uncompromised commitment to Lakewood Churchs vision, values, and core beliefs
Demonstrated Christ-like Character
Demonstratable experience working with digital analytics platforms such as Google Analytics, social insights dashboards, email performance reporting, or paid media analytics tools
Ability to interpret performance trends and apply basic analytical or statistical concepts
Strong understanding of multi-channel marketing metrics (email, web, social, paid, direct response)
Ability to translate data into clear insights and practical recommendations
Advanced Excel proficiency: data cleansing, conditional formatting, and basic modeling
High accuracy and attention to detail; strong data validation and quality control skills
Strong organizational and documentation skills
Excellent communication skills and ability to present findings to stakeholders of varying technical levels
Basic familiarity with Power BI or other BI tools (viewing/analyzing reports)
Familiarity with Microsoft Dynamics 365 or similar CRM platforms
Experience working within large or multi-channel organizations
Experience supporting fund development, donor reporting, or nonprofit marketing analytics
A Bachelors degree in Marketing, Business, Data Analytics, Statistics, or Economics is preferred
23 years of experience in analytics, marketing analytics, business intelligence, or data coordination

Responsibilities

Maintain and standardize reporting across all marketing channels, including email, social, web, paid media, direct response, and donor engagement
Build, update, and improve Excel-based reports, models, and tracking sheets for weekly, monthly, and campaign-specific reporting
Support the creation of executive-level summaries highlighting key performance trends and actionable insights
Track and measure performance of marketing campaigns, initiatives, and donor engagement strategies to evaluate ROI and impact
Consolidate and validate data from multiple systems (e.g., Dynamics, email platforms, web analytics, social dashboards)
Establish consistent data definitions, naming conventions, and reporting standards across the Marketing Department
Ensure accuracy and integrity of data being used by internal teams
Create processes and templates that help each channel track performance more effectively
Analyze trends in attendance, giving, donor acquisition, retention, and campaign response to support strategic decisions
Identify insights that help guide channel strategies and improve conversion, engagement, and revenue
Provide benchmarks, forecasts, and early read performance indicators for key initiatives
Work closely with channel owners (Social, Email, Web, Direct Connections) to understand KPIs and build reporting tailored to their needs
Support executive-facing reporting and presentations with clean data, graphs, summaries, and insights
Partner with the IT/Data teams as needed to ensure access to accurate data sources and consistent reporting logic
Regular attendance at Church services and classes
Serving as a Prayer Partner or as a volunteer in any ministry of the Church
Serving our community through local outreaches from time to time when needed by the Church