Senior Analytical Lead, Apps

Google • San Francisco, CA

418d • $114,000 - $169,000

About The Position

The Senior Analytical Lead, Apps at Google is responsible for driving business growth through data analysis and measurement strategies tailored for clients in the Apps industry. This role involves collaborating with sales teams to identify business opportunities, conducting in-depth analyses, and developing marketing strategies that leverage Google's advertising products. The position requires a strong analytical mindset to generate actionable insights and support clients in understanding the value of their media investments.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis, or 6 years of experience with an advanced degree.
• Experience working with advertisers, agencies, or clients.

Nice To Haves

• Experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform).
• Experience with incrementality tools (e.g., Conversion Lift or GeoX).
• Experience in the Apps industry.
• Experience in client-facing roles.
• Ability to analyze datasets and distill them into actionable insights presented in a logical and compelling story.
• Excellent written and verbal communication skills.

Responsibilities

• Collaborate with sales teams to drive business growth with clients/partners.
• Conduct analysis to identify business opportunities and support the development of go-to-market business pitches and marketing collateral.
• Define and refine values for measuring outcomes that matter, focusing on winning competitive budgets.
• Leverage measurement methods and analysis to produce business-focused insights for customers.
• Test via experimentation and learning agendas, sharing learnings across verticals and implementing practices with cross-functional partners.
• Define a cross-media measurement standard that supports accurate and fair measurement of performance for customers.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid holidays
• Paid time off
• Employee stock purchase plan
• Tuition reimbursement
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees