Senior Analyst, Workforce Insights

Shaker Recruitment Marketing•Oak Park, IL

About The Position

As part of Shaker’s Employer Brand Strategy team, the Senior Analyst plays a critical role in shaping how organizations attract, engage, and retain talent. This role blends research planning and execution with strategic analysis and insights storytelling. The Senior Analyst will help uncover the human truths, tensions, and decision drivers that define the employment relationship — and translate them into actionable employer brand strategies. This individual partners closely with client services, creatives, and clients to define the right questions, design and lead research programs, and turn complex data into clear, compelling narratives that drive business decisions.

Requirements

Experience: You must have specific experience (~7-10+ years) in research design and execution, data analysis, and data storytelling. We appreciate and value consulting firm experience in HR, strategy, or marketing, and/or in-house experience.
Research expertise: Strong experience across qualitative and quantitative methods.
Platform and technology experience: comfort with leading research and analysis tools/platforms, including GenAI and LLMs
Storytelling: Exceptional ability to translate complex data into clear, compelling narratives
Curiosity: Asks the right questions, challenges assumptions, and identifies what truly matters
Work execution: Deadline-driven, detail-oriented, and can independently manage and prioritize execution of work.
Smart sense of initiative: Always looking for ways to improve internal processes and exceed client expectations
Communication: Effectively uses written and spoken word, and can communicate in a concise, structured, professional, and courteous way‍.
Collaboration: Builds strong relationships and works effectively across teams and with clients

Responsibilities

Partner with delivery team to deliver high-quality insights:
Translate client business problems into insightful research questions
Design custom research plans: identify methodologies, develop question sets, and create sample selection criteria
Define Research Strategy
Translate client business challenges into clear research objectives, hypotheses, and decision frameworks
Identify the most critical questions to answer – and measure
Design end-to-end research approaches aligned to client goals
Lead Research & Insight Generation
Design and execute surveys, interviews, focus groups, and diaries.
Synthesize multiple data sources (primary, secondary, syndicated) into a cohesive understanding of talent audiences
Maintain project management standards with regular timeline/milestone updates to the delivery team
Translate Insights into Strategy
Turn findings into clear, actionable insights that inform employer brand strategy, messaging, and experience design
Prepare and analyze primary survey data, identify opportunities for advanced analytics and modeling
Code and theme qualitative data and interview transcripts
Partner with the delivery team to connect insights to creative and activation decisions.
Impact Client Decisions through Storytelling
Develop compelling narratives that connect data to business implications.
Create insight-led deliverables (reports, frameworks, presentations) that are clear, structured, and visually engaging
Present deliverables live to clients both virtually and in-person
Product Development
Collaborate & Innovate
Partner closely with cross-functional teams (strategy, creative, client leadership) to maintain insights rigor and accountability
Identify new methods, tools, and approaches to advance Shaker's insights capabilities and new product offerings
Stay current on labor market trends, employer brand strategy, and evolving research methodologies