Senior Analyst, Social

PUBLICIS GROUPE•New York, NY

48d

About The Position

The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

Requirements

1-2 years of paid social media experience required
Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
Experience working in a client-facing capacity
Experience using paid media to complement earned media campaigns and meet business objectives
Proficiency in MS Office with specific strengths in Excel and PowerPoint
Able to work independently and balance multiple tasks
Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Responsibilities

Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
Oversee budgets and flighting for all self-service platforms
Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
Forecast around audits and campaign analytics
Assist the Manager and greater team with overall strategy and recommendations
Serve as a mentor to Analysts and available for ad hoc questions and training