Senior Analyst, Search Marketing

Publicis Groupe•Boston, MA

14d•$60,800 - $89,600

About The Position

As a Senior Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for Digitas clients.

Requirements

A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
Strong client management and presentation skills
Expertise in managing numbers and proficiency in executing approved media buys
A firm pulse on the media marketplace and to provide insights into campaign results
A detail-oriented and organized approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Strong communication skills - you're clear and thorough, yet concise
A passion for our industry, building relationships and a desire to contribute to a team
Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right

Nice To Haves

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Responsibilities

Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
Building and presenting concise program readouts of performance towards key business metrics
Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client's strategy
Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
Monitoring emerging industry trends and summarizing them for internal and external stakeholders
Leveraging and developing proficiencies with SEM platforms, tools and resources
Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor