PUBLICIS GROUPE-posted 3 months ago
$59,850 - $86,680/Yr
Entry Level
Hybrid • Boston, MA
5,001-10,000 employees
Professional, Scientific, and Technical Services

As a Search Engine Optimization Senior Analyst, you'll play an integral role on the brand team by providing insights that will inform our clients' online marketing strategy. You'll collaborate with diverse teams - including Marketing, Creative, Technology, Strategy and Insights, and Media - and you'll gain an in-depth knowledge of how these capabilities work.

  • Consulting with internal teams and clients on search engine accessibility
  • Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
  • Providing optimization recommendations for site content
  • Developing and executing link-building strategies
  • Providing monthly/quarterly metrics reports to show value against all initiatives
  • A four-year degree in marketing, computer science or a related field
  • 2 to 4 years of experience in search engine optimization, web development, or analytics
  • Basic knowledge of HTML, JavaScript, and CSS
  • Solid analytical and problem solving skills - and a knack for details
  • Strong communication and presentation skills - you're poised, articulate and convincing
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
  • Medical coverage
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • 401K
  • Parental and family care leave
  • Family forming assistance
  • Tuition reimbursement
  • Flexible time off
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