Senior Analyst Revenue Strategy & Analytics (CRO)

2U • Crystal City, TX

6h • Remote

About The Position

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
What We’re Looking For:
As a CRO Sr. Analyst at 2U, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic landing pages. You will leverage data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase lead generation across various marketing channels.

Requirements

• Bachelor's degree in Marketing, Analytics, Business, or related field.
• 2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.
• Proficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.
• Experience optimizing both paid and organic landing experiences.
• Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).
• Basic understanding of HTML/CSS and web page structure.

Nice To Haves

• Experience working in a growth-focused or performance marketing environment.
• Familiarity with HubSpot CMS, Unbounce, or similar landing page tools.
• Strong understanding of SEO, keyword intent, and organic content performance.
• Knowledge of lead generation strategy in education, SaaS, or B2C environments.

Responsibilities

• Analyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).
• Evaluate user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) and UX tools.
• Develop and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.
• Interpret test outcomes and behavioral data to make actionable recommendations for optimization.
• Design, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.
• Prioritize hypotheses based on business impact, traffic potential, and resource constraints.
• Maintain a structured testing roadmap and maintain thorough documentation of tests, results, and learnings.
• Partner with UX, development, and design teams to implement test variants across platforms.
• Identify areas of friction and opportunity within both paid and organic landing page flows.
• Collaborate with SEO, paid media, and content teams to align landing page strategies with traffic source intent.
• Recommend UX enhancements, copy adjustments, content structure changes, and design improvements.
• Ensure that paid landing pages are aligned with campaign goals and organic pages support user search intent and SEO best practices.
• Work closely with marketing, design, development, SEO, and performance media teams.
• Translate CRO insights into clear tasks and strategic guidance for stakeholders.
• Provide input on landing page templates, CMS structure, and content hierarchy to support scalability

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level