Senior Analyst, Programmatic

WPP • Cherry Hill, NJ

84d

About The Position

CMI Media Group, a leading healthcare-focused media planning and buying agency, is seeking a talented and experienced Senior Analyst, Programmatic to join our dynamic team. As a Senior Analyst, you will play a key role in shaping and optimizing programmatic advertising strategies for our diverse portfolio of healthcare clients. If you have a passion for data-driven decision-making, a deep understanding of programmatic advertising, and the ability to thrive in a fast-paced environment, we want to hear from you.

Requirements

• 4+ years of hands-on experience in programmatic advertising, preferably within the healthcare or pharmaceutical industry.
• Proficiency in using DSPs, ad exchanges, and other programmatic platforms. Trade Desk experience is preferred.
• Strong analytical skills with the ability to interpret and translate data into actionable insights.
• Excellent communication and presentation skills.
• Detail-oriented with a proactive and collaborative approach.

Responsibilities

• Collaborate with cross-functional teams to develop and implement programmatic advertising strategies aligned with client goals and objectives.
• Oversee end-to-end programmatic campaign execution, including setup, optimization, and performance analysis across various DSPs and platforms.
• Utilize data analysis tools and techniques to derive actionable insights, optimize campaign performance, and provide strategic recommendations to clients.
• Develop and implement audience targeting strategies to maximize campaign effectiveness and reach specific healthcare audiences.
• Stay up-to-date on the latest programmatic advertising trends, technologies, and best practices to ensure CMI Media Group remains at the forefront of industry innovation.
• Work closely with internal teams, including media planning, analytics, and creative, to ensure seamless integration of programmatic strategies with overall media plans.
• Act as a key point of contact for programmatic-related inquiries, providing regular updates, insights, and performance reports to clients.

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees