Senior Analyst, Product Portfolio Marketing - Dynamic Yield

Mastercard-posted 9 days ago
Full-time • Mid Level
Boston, MA
5,001-10,000 employees
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Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Analyst, Product Portfolio Marketing - Dynamic Yield We are seeking a results-driven product marketer to support the execution of marketing strategy for Dynamic Yield, one of our key Services Portfolios. This role will report to the Director, Product Portfolio Marketing. The Senior Analyst will collaborate closely with the Director and cross-functional teams, including product management, sales, and other functions in services marketing to bring new products to market, and execute on programs to drive business growth for the portfolio. The ideal candidate will have a basic understanding of product marketing, full funnel marketing tactics, and product lifecycle management as well as experience in the personalization industry.

  • Conduct regular competitive analysis and customer research as an input into refined positioning; ensure alignment with market trends and needs.
  • Support the execution of tier 1 and tier 2 product launches and campaigns, and development of use case playbooks for the portfolio.
  • Collaborate with integrated marketing, customer marketing, field marketing, partner marketing, and digital marketing on product launch and use campaigns.
  • Review materials created by other marketing teams.
  • Manage and maintain product portfolio information about priority products in the shared inventory on Monday.com.
  • Create advanced sales enablement assets to reflect use case messaging for our sellers.
  • Participates and facilitates meetings with stakeholders, providing marketing updates.
  • Proven experience in product marketing, preferably in a B2B martech environment, Personalization SaaS a plus.
  • Experience working with cross-functional teams, including product, sales, and regional marketing teams.
  • Experience creating basic creative content across channels including presentations, sales materials, digital, videos.
  • Experience delivering presentations to internal or external stakeholders.
  • Able to lead, plan and manage a project/initiative to achieve its set goals and deliverables within a defined timeline and budget.
  • Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
  • Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
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