Senior Analyst, Product Portfolio Marketing - Dynamic Yield

Mastercard • Boston, VA

24d

About The Position

We are seeking a results-driven product marketer to support the execution of marketing strategy for Dynamic Yield, one of our key Services Portfolios. This role will report to the Director, Product Portfolio Marketing. The Senior Analyst will collaborate closely with the Director and cross-functional teams, including product management, sales, and other functions in services marketing to bring new products to market, and execute on programs to drive business growth for the portfolio. The ideal candidate will have a basic understanding of product marketing, full funnel marketing tactics, and product lifecycle management as well as experience in the personalization industry.

Requirements

• Proven experience in product marketing, preferably in a B2B martech environment, Personalization SaaS a plus.
• Experience working with cross-functional teams, including product, sales, and regional marketing teams.
• Experience creating basic creative content across channels including presentations, sales materials, digital, videos.
• Experience delivering presentations to internal or external stakeholders.
• Able to lead, plan and manage a project/initiative to achieve its set goals and deliverables within a defined timeline and budget.

Responsibilities

• Conduct regular competitive analysis and customer research as an input into refined positioning; ensure alignment with market trends and needs.
• Support the execution of tier 1 and tier 2 product launches and campaigns, and development of use case playbooks for the portfolio.
• Collaborate with integrated marketing, customer marketing, field marketing, partner marketing, and digital marketing on product launch and use campaigns. Review materials created by other marketing teams.
• Manage and maintain product portfolio information about priority products in the shared inventory on Monday.com.
• Create advanced sales enablement assets to reflect use case messaging for our sellers.
• Participates and facilitates meetings with stakeholders, providing marketing updates.

Benefits

• insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• flexible spending account and health savings account
• paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• deferred compensation for eligible roles
• fitness reimbursement or on-site fitness facilities
• eligibility for tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees