Senior Analyst - Product Engagement Marketing

American Express•New York, NY

2d•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. Within GCS, the Small Business Marketing Team drives acquisition and customer engagement across Charge Cards, Proprietary Lending, Co-Brand Cards, and Small Business Banking products. The Senior Analyst, Product Engagement Marketing will play a critical role in elevating the Premium Small Business Card Member experience. This individual will lead end-to-end digital engagement strategy and execution across Email, Direct Mail, Amex.com, and the Amex App — ensuring our premium products are not only understood but experienced as essential to how our customers run and grow their businesses. Within the Product Engagement team, this role blends strategic and critical thinking with executional excellence. By leveraging data, customer insights, and a robust Test & Learn agenda, the Senior Analyst will deepen benefit engagement, reinforce the premium value proposition, and strengthen long-term loyalty to American Express. This role is instrumental in making Membership feel indispensable — bringing the full breadth of benefits, services, and experiences to life through personalized, cohesive journeys. The ideal candidate is a digitally savvy marketer energized by cross-enterprise collaboration and comfortable operating in a complex, matrixed organization. This role partners closely with Product Management, Travel & Lifestyle Services (TLS), Legal, Compliance, Marketing Operations, Analytics, and agency teams to deliver integrated campaigns and support go-to-market launches with precision and impact. This is a highly visible role with the opportunity to shape how premium value is communicated, experienced, and reinforced across our most important customer touchpoints.

Requirements

3+ years of experience in digital or lifecycle marketing with a proven ability to drive measurable engagement and retention.
Expertise in email marketing and cross-channel activation across web and app environments.
Strong analytical skills with the ability to translate complex data into clear insights and strategic recommendations.
Proven ability to navigate ambiguity, manage competing priorities, and deliver high-quality outcomes in a matrixed organization.
Exceptional stakeholder management skills with experience influencing cross-functional partners.
Experience leading personalization and Test & Learn frameworks to optimize marketing performance.
Strong communication and storytelling skills, with confidence presenting to senior stakeholders.

Responsibilities

Lead end-to-end execution of the Premium Card Member experience across Business Platinum and Business Gold, activating personalized journeys across email, direct mail, Amex.com, and the Amex App.
Partner closely with Product and TLS teams to curate and educate Premium Card Members on the full suite of benefits and experiences available to them.
Develop and execute digital strategies from insight generation and content mapping through targeting, creative briefing, legal alignment, and deployment.
Drive personalization and Test & Learn initiatives, advancing segmentation, A/B testing, and ongoing performance optimization.
Orchestrate seamless cross-channel experiences that reinforce premium value, increase benefit engagement, and support retention.
Own performance measurement, define KPIs, and translate insights into actionable strategies that deliver measurable business impact.
Contribute innovative ideas that elevate Premium engagement marketing and influence broader portfolio strategy.
Foster team excellence by sharing best practices and contributing to a high-performing culture.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities