Senior Analyst, Pro Marketing Measurement
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About The Position
The Senior Analyst, Pro Marketing Measurement leads the design and implementation of the marketing analytics strategy. In this position, you will analyze web analytics data as well as other offline data to evaluate site performance (capacity, customer experience, fall out points, etc.). You will collaborate with various departments to design and execute a fact-based continuous improvement / channel growth strategy using online and offline data analysis. The Sr. Marketing Analyst works with the Web analysts to analyze online data using various analytical tools to uncover trends and provide insight that will maximize online marketing efforts, as well as overall business objectives. You will work with the Web analyst to research and analyze business trends and customer behavior data to identify opportunities for website enhancements and new internet marketing initiatives. You will analyze and understand the key drivers of performance related to online objectives. Finally, you will work with the Web analyst to provide weekly Web Analytic dashboards to Management and the supporting teams.
