Senior Analyst, Paid Strategy & Planning

Digitas • Atlanta, GA

25d

About The Position

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. Digitas has an immediate need for a Senior Analyst, Paid Strategy & Planning in support of our work with a large, international technology client.

Requirements

• 3-5 years of experience in media strategy/planning experience across media channels with strong Amazon digital media experience preferred
• Previous team management experience
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Amazon Ads and Prisma a plus)

Responsibilities

• Contribute to strategic planning of cross-media campaigns and own planning activities for complex or large spend campaigns
• Responsible for generating strategic insights while driving learnings across the full suite of the client's activities on Amazon
• Strategize with internal teammates to develop innovative, well-targeted marketing solutions and plans
• Contribute to the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Contribute to strategic planning initiatives including deck writing, budget and channel allocation, and audience development

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed