Senior Analyst, Paid Social

WPP • Philadelphia, PA

95d

About The Position

Ready to take charge and steer brands toward digital excellence? Here's your chance to shine and redefine the landscape of social media! Join us and shape the future of brand engagement today! In our innovative environment, your expertise matters. Join a dynamic team where your ideas are embraced, and your impact is significant. As the Senior Analyst of Paid Social, you'll spearhead transformative strategies and lead brands toward unrivaled success in the digital realm.

Requirements

• 4+ years of impactful experience in paid social, with a proven track record of success.
• A background in agency or pharmaceutical sectors is a plus.
• Exceptional organizational skills, multitasking prowess, and a knack for workplace etiquette.
• Strong leadership capabilities with the ability to mentor and guide junior staff.
• A thirst for knowledge and a commitment to staying ahead in the ever-evolving social media landscape.
• Analytical mindset and a knack for drawing actionable insights from data sets.

Responsibilities

• Craft and execute cutting-edge paid social media strategies for client brands.
• Serve as a crucial resource for campaign insights, performance analysis, and rapid problem-solving.
• Utilize your strong paid social experience across diverse networks like Facebook, Twitter, and Instagram, leveraging in-platform optimization and testing opportunities.
• Demonstrate a deep understanding of client brands and diseases, harnessing social media to benefit Healthcare Professionals (HCPs) and Direct-to-Consumer (DTC) audiences.
• Collaborate across teams to integrate social efforts seamlessly into overarching media plans.
• Lead status meetings, serve as a team lead, and oversee campaign reviews while delegating tasks across junior staff.
• Manage the paid social calendar, orchestrating promotional strategies across all social channels.
• Educate clients and partner agencies on social media best practices, contributing to thought leadership efforts.
• Stay updated on FDA regulations and processes relevant to social media in the pharmaceutical space.
• Recommend adjusted messaging, placements, or strategies based on in-depth social analysis to enhance client engagement.
• Utilize social analytics tools, including native reporting resources like Facebook Ads Manager, to drive performance improvements.
• Ensure error-free ad launches, providing guidance and supervision to your team.
• Explore and innovate, discovering new ways for clients to engage their audience via social media.
• Contribute to the mentorship of junior team members, guiding them through challenges and fostering professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees