Senior Analyst, Paid Search

Publicis Groupe • Chicago, IL

135d • $59,850 - $82,740

About The Position

The Senior Analyst, Paid Search executes paid search campaigns and has a strong hand in the strategic approach for the campaigns. The goal for this role is to “bridge” the campaign execution and client objectives, deeply understanding client needs and ensuring our paid search and social execution and management delivers against these goals.

Requirements

• 2+ years of hands-on paid search campaign management experience
• Ability to multi-task, manage one's time and demonstrate personal organization
• Proficiency in computer skills needed to manage day-to-day workflow (e.g., Microsoft Office Suite)
• Strong understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc., able to navigate, establish settings, pull reports, and implement changes across platforms
• Experience providing clear direction and training others on search tasks and concepts
• Strong communication and listening skills, deeply understanding the needs of others and articulate their needs
• Understanding of paid search metrics and how they are connected
• Exhibits integrity, trust, and investment in self-development
• Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team

Responsibilities

• Responsible for ongoing management, execution, and monitoring of paid search campaigns
• Oversee day-to-day management of approved budgets and pacing progress, supporting Analysts in financial system updates and changes in publisher mix
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
• Partner with Analysts to train and mentor on search campaign management and executional best practices
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
• Steward submissions through review process and accurately launch new campaigns in alignment with approved assets
• Partner with Manager to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data
• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up
• Support development of search and social plans, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives
• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services