Senior Analyst, Media Technology

Publicis Groupe • Philadelphia, PA

311d • $49,305 - $65,415

About The Position

The Media Technology Senior Analyst operates as a seasoned tactical lead across assigned accounts to train new employees, traffic, QA, and launch display campaigns. The Sr. Analyst works directly with media teams to approve creative assets, monitor media quality, and optimize digital media. Where appropriate, the Sr. Analyst provides input to measurement and technical strategy.

Requirements

• Passion for technology
• Exhibits integrity, trust, and self-development
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office)
• Familiarity with Google (CM360, DV360, SA360), DoubleVerify, IAS, Innovid, Prisma
• Ability to work in a matrix (multi-Associate Directory) environment
• Ability to multi-task, manage one's time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
• Ability to take initial direction, then transition to a more independent work style
• Bachelor's degree required
• 1-3+ years' experience

Nice To Haves

• Seasoned practitioner of ad serving platform use
• Initiate mentoring and guiding team members and interns
• Participation in internal agency groups and work streams

Responsibilities

• Responsible for managing trafficking process inclusive of independent implementation and QA conducted in a timely manner
• Ownership of reporting deliverables and inclusion of data analysis
• Limited experience building and troubleshooting macros
• Exposure to conversion and site tag creation and implementation
• Develops proficiency on overall processes, procedures, and media systems relative to assigned clients and/or areas of expertise
• Act as first line of issue escalation; manage the resolution of issues as they arise such as discrepancy between reporting systems and creative malfunctions
• Assist Manager and Associate Director in implementing new technology and new vendors against current infrastructure or client needs
• Engagement in projects that propel cross-capability work
• Attend and participate in presentations from vendors offering media solutions that may be relevant to the Technology group
• Learn and incorporate industry terminology in communications
• Troubleshooting ability of media tools
• Help to train new hires within and outside of Media Tech department on capability specific tasks
• Detailed, professional, and timely communications to internal team
• Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate
• Continue to hone presentation and public speaking skills
• Solid knowledge of accounts and their relationship with technology partners

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401(k)
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree