Senior Analyst, Media Incubation Hub -- Retail Media Strategy & Ops

Wayfair LLC•Boston, MA

51d•Hybrid

About The Position

The Paid Media team at Wayfair runs multi-million dollar campaigns to capture demand from customers searching for or exploring our categories across search engines, social media platforms, and other channels. We build and leverage cutting-edge campaign automation and bidding solutions designed in-house to optimize our campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores. We're responsible for buying the right set of millions of ads, valuing willingness to pay for each, and developing creative and landing page strategies to best monetize traffic. We collaborate with internal partners to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories. As part of Wayfair's Media Incubation Hub, an innovation team incubating the company's next $100M+ growth engine, you will help identify, launch, and scale new off-site retail media opportunities for our supplier partners. You'll work across multiple platforms-including Google PLA, Meta, Pinterest, TikTok, and emerging channels-to design and execute high-impact tests, manage campaigns, and share learnings across the organization. This is a hands-on, cross-functional role that blends strategic thinking, operational execution, and close collaboration with enterprise channel teams, analytics partners, and supplier stakeholders.

Requirements

3+ years of experience in digital marketing, retail media, performance marketing, or a related analytical/strategic role
Comfortable navigating and executing within advertising UIs (e.g., Google Ads, Meta Ads Manager, TikTok Ads, etc.); expertise in all platforms not required
Basic to intermediate comfort with writing and editing SQL queries to extract and analyze data
Strong problem-solving and critical-thinking skills; able to distill complex problems into clear, actionable steps
Excellent communication and stakeholder-management skills; able to influence without direct authority
High adaptability and eagerness to learn new platforms and approaches quickly.
Track record of thriving in fast-paced, ambiguous environments where priorities shift and speed matters

Nice To Haves

Experience with multiple marketing channels or retail media networks is a plus

Responsibilities

Partner with enterprise teams to evaluate opportunities, shape strategy, and determine the right execution model for each platform-ranging from project management to hands-on campaign activation
Collaborate on supplier programs across multiple channels (e.g., Google PLA, Meta, TikTok, Pinterest, Microsoft SEM/PLA, affiliates), flexing between strategic and tactical work depending on team structure, bandwidth, and needs
Serve as the liaison between Marketing and the Supplier Ads organization (sales, supplier operations, etc.), sharing key learnings and updates, gathering feedback on supplier priorities, and ensuring alignment on emerging channel opportunities
Support the incubation of emerging channels by helping scope opportunities, sequence tests, and coordinate measurement with analytics partners
Build and maintain performance tracking tools, dashboards, and reports to inform decision-making and identify optimization opportunities
Facilitate regular cross-channel knowledge-sharing sessions with enterprise channel leads to exchange learnings, surface opportunities, and align on testing roadmaps
Act as a flexible operator-quickly shifting between roles to fill gaps and keep initiatives moving forward

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