Senior Analyst, Media Analytics

PUBLICIS GROUPE•Burbank, CA

53d

About The Position

Overview: We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. Role Objectives: Managers form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Director to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged story tellers.

Requirements

B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Data Science, Social Sciences, Business Analytics, Marketing/Advertising or related field
2+ years of experience working with large data sets or conducting quantitative analysis
Advanced Excel (pivot tables, index/match, string parsing formulas)
Experience working with relational databases, SQL
Ability to derive insight from data and develop data stories
Ability to communicate complex ideas to internal clients

Responsibilities

Collect data from various 3rd -party ad servers, like Google Campaign Manager and others, to feed a centralized database
Extract digital media performance data (e.g., programmatic and social) from a centralized database using SQL
Clean and analyze the data to derive actionable insights for media performance reports
Write clear concise PowerPoint presentations summarizing data insights including their outcomes and implications in a straight-forward and actionable way
Cross-functional team coordination and communication (Advertising Operations, Media Strategy and Investment, Creative Partners, etc.)
Manage and use our proprietary business intelligence tools (e.g., Power BI, Tableau, Datorama, Looker)

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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