Senior Analyst, Marketing

1-800 Contacts•Draper, UT

4h•Hybrid

About The Position

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come! Why you want this job As Senior Analyst, you will help shape data-driven strategies that enhance the customer experience. You will be part of a complementary team supporting data-driven decision-making. You'll collaborate cross-functionally with the 1-800 Contacts CRM team to deliver impactful analytics, develop meaningful metrics, and uncover insights that drive customer retention. This is a great opportunity to grow your career while influencing the future of CRM analytics at a leading, customer-focused company.

Requirements

Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Engineering, Economics)
3+ years of data analyst experience in a corporate setting
Experience with data visualization tools (e.g., Tableau, Power BI), and dashboard software for reporting and analysis
Skilled in using SQL, Python, or R for data analysis, along with advanced Excel capabilities
Hands-on experience with statistical modeling such as regression analysis, time series forecasting, and A/B testing
Proven ability to build and apply performance models such as ROI, customer lifetime value (CLV), and break-even analysis to evaluate business strategies

Nice To Haves

Excellent written communication skills with the ability to present complex information clearly
Ability to thrive in a fast-paced environment, manage tight deadlines, and consistently demonstrate strong attention to detail
Team-oriented with strong problem-solving and decision-making skills

Responsibilities

Provide strategic insights to enhance customer retention through CRM efforts, supporting CRM leaders and planners through actionable insights
Assist in ad-hoc marketing campaign analyses to uncover deep insights that drive business results and strategic marketing optimization
Support CRM optimization initiatives across channels like email, text, app notifications, outbound calling, and present findings to refine future analyses
Produce performance reports, including scorecards and dashboards, to facilitate self-service access for team members
Develop positive partnerships and actively listen to understand and address the needs of internal team members and leadership
Contribute to solution creation, designing and updating Tableau dashboards, mining granular data, and developing analyses to explain campaign outcomes
Participate in measurement plan development, collaborate with Data Engineering to create necessary datasets, and align analyses with business and marketing goals
Support analytics and optimization plan design, leveraging technologies like Adobe Analytics, Tableau, Excel, SQL, and more
Engage in improvement projects to enhance tools and processes, assist in campaign tracking and reporting, and prepare presentation materials to communicate insights effectively
Manage multiple projects and adapt to changes quickly, leveraging internally maintained analytics tools to present informed recommendations