Senior Analyst, Marketing Intelligence & Analytics

Grifols • Durham, NC

97d • Remote

About The Position

The Marketing Intelligence & Senior Analyst will join the Marketing Intelligence & Analytics vertical to analyze market trends and donor demographics, providing actionable insights to drive business performance. This role involves managing primary and secondary market research, overseeing vendor relationships, and delivering strategic recommendations and will focus on targeting and growing a loyal donor base in key markets, supporting the organization's goals.

Requirements

• Bachelor's degree in economics, Life Science, Engineering, Statistics, or similar background with specialization in Data Analytics.
• Minimum of 5 years' marketing and/or marketing research experience in US or international, experience in healthcare and/or the pharmaceutical industry is a plus.

Nice To Haves

• Good knowledge of Excel, SQL, Power Query, PowerBI.
• Advanced degrees or certifications in relevant areas.
• Professional experience in the pharmaceutical or related industry.
• Experience in engaging and managing third-party providers.

Responsibilities

• Responsible for market research and analysis needs across Biomat USA (network of plasma donation centers) including primary and secondary data.
• Continued support in quantitative and qualitative market research needs, donor demographic data, secondary data purchase and analysis, management of vendors, coordination with analytics, and oversight of all key measurement metrics.
• Coordinate the compilation and analysis of quantitative field data including donor population data in partnership with Corp Finance.
• Alignment with operations on center performance targets, key tracking measures, analysis, and feedback to analytics.
• Quarterly updates on public information on competitive performance, pipelines, capacity changes, M&A activity, etc.
• Tracking and following up on field intelligence on competitive activity.
• Collaborate with regional teams to share key trends, competitive intelligence, and demographic analysis, while partnering with operations to ensure sufficient donor pipeline for capacity expansion.
• Provide market trend updates to Biomat USA leadership, including insights on donor population segments, demographics, and opportunities based on market research, publications, and external data.
• Generate reports and dashboards to visually present insights and trends and conduct data analysis to uncover key patterns.

What This Job Offers

• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree