Senior Analyst, Marketing Enablement Specialist: Prospect Marketing

American Express•New York, NY

45d•$78,000 - $124,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Senior Analyst, Marketing Enablement Specialist: Prospect Marketing Enablement Team The Senior Analyst of the Prospect Marketing Enablement Team is responsible for overseeing and maintaining a portfolio of marketing campaigns across MGM (Member get member) & PCAC (Personal Card Annual Credit). This role will drive compliant, high-quality and on-time end-to-end campaign execution delivery as a central source of expertise of our internal marketing capabilities and the channels/experiences they own. This individual will ensure marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones. This role will collaborate closely with various teams within US Consumer Marketing and Enterprise Communications & MarTech Experiences (ECMX) to support campaign setup. This role will also develop process efficiencies to deliver on the marketing plan with excellence and innovate core execution processes to improve efficiency, quality, and speed-to-market.

Requirements

Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
Strong attention to detail, serving as a process-focused thinker
Effective written and verbal communication skills, building and leveraging relationships to create solutions
Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
High curiosity with a desire to learn and be part of a fast-paced, dynamic team
Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
Marketing campaign execution preferred
Bachelor's Degree Preferred

Responsibilities

Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
Partner with marketing and operations teams to understand campaign objectives, develop go to market execution plans, and implement marketing campaigns to engage customers
Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
Develop and maintain campaign execution calendars and track team capacity
Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals
Assist with hiring and training of new colleagues as they join the team, mentoring junior colleagues on best practices

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities