Senior Analyst, Marketing Analytics - Columbus, OH
About The Position
Abbott is a global healthcare leader that helps people live more fully at all stages of life, with a portfolio spanning diagnostics, medical devices, nutritionals, and branded generic medicines. The nutrition business develops science-based nutrition products for people of all ages. The Sr. Analyst, Marketing Analytics role in Columbus, OH, is an on-site position that encompasses marketing analytics, business analysis, and data engineering. This role supports campaign and consumer analysis through data preparation, dashboards, automation, performance measurement, and executive-level communication with stakeholders. It requires strong leadership and communication skills to present insights and influence marketing teams and senior stakeholders.
Requirements
- Bachelor's degree in data science, Business Analytics, Mathematics, Statistics, or a related STEM field (or equivalent practical experience).
- 3+ years of hands-on analytics and data visualization experience, with a focus on business analysis and applied analytics, including data mining and basic data engineering concepts.
- Strong verbal and written communication skills, with the ability to translate complex data and insights into actionable recommendations and present to diverse audiences, including senior leadership.
- Excellent problem-solving skills with strong analytical judgment.
- Ability to manage multiple tasks and shift priorities based on business needs.
- 3+ years of programming experience in SQL and Python.
- Proficiency in Power BI or Tableau.
- Advanced proficiency in Excel and PowerPoint.
Nice To Haves
- MS/MBA or Ph.D. in a quantitative discipline.
- Experience in CRM and Marketing Analytics.
- Hands-on experience with Microsoft Azure Services (ADF and Databricks) & Github.
Responsibilities
- Act as a marketing analytics leader, translating stakeholder objectives into clear campaign analysis questions, KPIs, and measurement approaches.
- Support marketing strategy and decision-making by delivering executive-ready dashboards and insight summaries that link performance to business impact and recommended actions.
- Extract actionable insights from large-scale consumer and marketing campaign data using SQL, Python, R, and analytics tools; design and maintain ETL pipelines, data hygiene processes, and automation to deliver high-quality analytics and reporting/dashboard.
- Conduct ad hoc analyses and CRM campaign test-and-learn initiatives to evaluate and optimize B2C marketing performance across digital channels (email, app, SMS) and traditional direct mail.
- Serve as a subject matter expert (SME) for cross-functional, data- and technology-driven initiatives impacting CRM strategy and execution.
- Develop and implement strategic campaign planning through structured problem formulation, experimental design, and measurement frameworks to optimize campaign effectiveness.
- Synthesize analytical findings into clear, actionable deliverables and present insights and recommendations to stakeholders, including senior leadership.
Benefits
- Training and career development, with onboarding programs for new employees and tuition assistance
- Financial security through competitive compensation, incentives and retirement plans
- Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
- Paid time off
- 401(k) retirement savings with a generous company match
- The stability of a company with a record of strong financial performance and history of being actively involved in local communities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
