Senior Analyst, Marketing Analytics Capabilities

Humana • Tampa, FL

19h • Remote

About The Position

Become a part of our caring community and help us put health first Become a part of our caring community Join Humana’s Integrated Marketing Analytics team as a Senior Analyst, Marketing Analytics Capabilities, where you’ll lead efforts to enhance and govern the tools and platforms that power our marketing analytics ecosystem. Role Responsibilities As a senior member of the Marketing Analytics Capabilities team, you will lead the development, governance, and adoption of marketing analytics tools that enable deep, strategic insights into campaign performance and business impact. You’ll own a portfolio of solutions, drive platform enhancements, and ensure marketers and analytics teams have access to an industry-leading toolset that supports data-driven decision-making.

Requirements

• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 4+ years of experience in marketing analytics, data platforms, or business intelligence roles.
• Hands-on experience implementing or managing Media Mix Modeling (MMM) or Commercial Mix Modeling (CMM) solutions.
• Experience selecting, onboarding, and managing third-party vendors for marketing analytics solutions such as identity resolution, audience segmentation, and data enrichment, with a strong understanding of capabilities evaluation, integration planning, and ongoing performance oversight.
• Strong understanding of marketing attribution methodologies, including multi-touch attribution and predictive modeling.
• Minimum of 2 years of experience in communication and stakeholder engagement, with a proven ability to drive cross-functional alignment and successfully implement new processes.

Nice To Haves

• Experience working with identity resolution platforms such as LiveRamp, Neustar, or similar vendors, including integration, data onboarding, and match rate optimization.
• Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics, Adobe Audience Manager, and Adobe Campaign.
• Experience supporting or implementing marketing data infrastructure within cloud environments (e.g., Snowflake, Azure, AWS).
• Exposure to healthcare or insurance environments.
• Knowledge of HIPAA and data privacy standards
• Experience with cloud platforms and marketing analytics environments.
• Exposure to data governance and compliance frameworks.

Responsibilities

• Lead the implementation and optimization of advanced analytics tools such as Media Mix Modeling (MMM) and other solutions to support strategic marketing performance measurement (e.g. multi-touch attribution).
• Establish and manage relationships with third-party partners for solutions including identity resolution, audience segmentation, and data enrichment.
• Collaborate with internal data scientists and marketing analytics peers to enable robust methodologies such as multi-touch attribution and predictive modeling.
• Drive adoption and governance of marketing analytics platforms, ensuring tools are well-documented, scalable, and aligned with business needs.
• Support continuous improvement of the analytics ecosystem by identifying gaps, recommending enhancements, and promoting best practices across teams.
• Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders to maximize tool effectiveness and insight generation.

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees