Senior Analyst, Guest & Market Insights, Roundel Performance & Insights

Target•New York, NY

1d•Hybrid

About The Position

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. A role within Roundel is an opportunity to be part of a strategic priority business for Target. Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating. As a Senior Analyst, Guest & Market Insights on the Performance and Insights team, your innovative and actionable insights will help Roundel’s advertisers understand how their media investments are performing, identify ways to optimize and grow their media investment, and elevate their understanding of the Target guest. This position reports to the Senior Manager, Peformance & Insights. Core responsibilities are described within this job description. Job duties may change at any time.

Requirements

Four-year degree or equivalent experience
4+ years of relevant Digital Media, Agency, Marketing or Retail experience
Strong Consultant – Ability to distill ambiguous or complex requests into achievable and insightful learning plans for clients. As a trusted thought partner to your peers and clients alike, you can clearly communicate the value and tradeoffs of different methods and drive alignment toward a common goal.
Mixed Methods Minded – Confident leading generative and evaluative research projects independently. You excel at uncovering deep, nuanced consumer and shopper insights. You skillfully combine diverse quantitative and qualitative methods and data sources to deliver actionable insights with a clear, compelling perspective.
Change Agent – Continuously seek to improve the quality of your deliverables and enhance our team operations. Embraces whitespace and designing first of its kind solutions when existing methods aren’t feasible. You set ambitious goals and work collaboratively to achieve them. You are accountable, methodical, well-organized, and detail-oriented.

Nice To Haves

Experience with third-party research vendors (Circana, Nielsen)
Experience with incrementality testing for commerce/retail media
Experience with behavioral data (Adobe Analytics, Fullstory, or similar), implicit/observational research, or behavioral science principles
Experience using AI tools for primary research
Have been accountable for driving revenue growth

Responsibilities

Empower clients and client-facing teams to effectively utilize our Value Add menu, deploying the right method for the business question at hand, included but not limited to: Rest of Market Sales Lift Studies, Brand Lift Studies, A/B Testing, Surveys, User interviews, Social Listening, and Shopalongs.
Identify opportunities for us to grow our Value Adds with new Quantitative and Qualitative methodologies rooted in client feedback and competitive intelligence.
Drive adoption of new methods through collaboration with internal partners/external vendors, training, and collateral.
Own project pipeline, timelines, and budget tracking in your areas of expertise.
Thought partner to Sr Manager on long term strategic planning.

Benefits

In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.
Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
We care about and invest in you as a team member, so that you can take care of yourself and your family.
Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

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