Crate and Barrel-posted about 1 month ago
Full-time • Mid Level
Hybrid • Northbrook, IL
5,001-10,000 employees
General Merchandise Retailers

We inspire purpose-filled living that brings beauty and quality to the modern home. Together, we achieve. Associates across our business drive results, innovate, and inspire. Drawn together by our shared values and passion for our customers and our brands, we deliver home furnishings that are expertly designed, responsibly sourced, and bring timeless style and function to people's homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making-and our story is still unfolding. We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as a Senior Analyst, Digital Marketing. The Senior Analyst, Digital Marketing drives strategic project management and digital measurement for CBH Holdings brands. This role optimizes marketing performance through data-driven decisions, overseeing project management, measurement, testing, and optimization of marketing investments. The main goal is to manage data for media mix models and marketing dashboards, supporting data-driven optimization of traffic, sales, lead generation, and customer development across all digital touchpoints. This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

  • Lead the implementation, delivery, and refinement of data required for media mix modeling, establishing best practices and data governance to improve process over time
  • Develop automated tools and reporting dashboards, streamlining processes to enhance efficiency and provide insightful, real-time analytics and insights for performance marketing team
  • Enhance marketing measurement through tools, process and automation, serving as a company expert and raising awareness of opportunities and challenges
  • Drive automation efforts for repetitive tasks, working with the MarTech team
  • Partner with Customer Analytics, MarTech, and eCommerce Analytics teams to ensure effective data utilization, improve digital analytics IQ, and gain insights for marketing channels
  • Assist with design, implementation, and analysis of incrementality tests across digital marketing channels and maintain test and learn roadmap
  • Participate in projects to enhance technical capabilities, data structures and data integrity
  • Maintain strong relationships with internal and external business partners
  • Ability to serve as Digital Measurement expert, including Paid Search, Social, Display and other channels
  • Build and maintain measurement frameworks across programs, channels, and platforms
  • Demonstrates exceptional attention to detail in ensuring the accuracy, completeness, and efficiency of data collection, management, and storage processes
  • Identify outliers in large data sets across different data sources
  • Effectively communicate insights and learnings with the entire organization, fostering a culture of knowledge-sharing and continuous improvement
  • Highly flexible, self-starter, responsive, resourceful, and motivated with the ability to work independently as well as in a team setting
  • Experience partnering with vendors or 3rd parties in ensuring that deadlines are met and plans are accurate and budget/goals are achieved
  • Strong business acumen and analytical skills, coupled with an ability to translate data into actionable insights
  • 5 years experience in Digital Marketing, eCommerce, Analytics or a related field; retail experience strongly preferred
  • Bachelor's Degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience
  • Excellent Project Management, organization, and communication skills
  • Advanced proficiency in Excel required
  • Proficiency in Web Analytics tools (Omniture, Google Analytics), SQL, Data Visualization tools (Tableau, Looker), or related knowledge in their underlying processes preferred
  • Familiarity with programming languages such as Javascript, Python etc. a strong plus
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