Senior Analyst, Digital Marketing Analytics (Hybrid)

Alkermes

16d•$103,000 - $118,000•Hybrid

About The Position

The role is a key member of the Sales & Marketing Analytics team, responsible for providing analytical support and transforming digital marketing data into actionable insights for a growing commercial organization. This role collaborates with internal stakeholders and external vendors to extract meaningful insights from data for Brand Marketing team and Customer Experience Marketing team. This role reports to the Associate Director, Sales & Marketing Analytics and work at hybrid schedule in our Waltham, MA location.

Requirements

Bachelor’s degree in business, science, mathematics, statistics, or a related quantitative discipline required; Master’s degree preferred
Minimum of 3 years’ experience in digital marketing, marketing analytics, or a similar analytical role
Advanced Excel and SQL skills required
Strong quantitative abilities and problem-solving skills
Highly analytical; always looking for new ways to examine data
Excellent collaboration skills and ability to work across various functions, levels, and external partners
Ability to work independently and cross-functionally
Ability to prioritize and manage concurrent and, occasionally, competing initiatives in a fast-paced environment
Focus on process improvement and the development of sustainable / predictable processes, business rules and solutions
Ability to work at hybrid office schedule in our Waltham office.

Nice To Haves

Experience in MarTech stack (Adobe AEP, Adobe CJA, Marketo etc.) preferred.
Demonstrated ability to work with large datasets and relational databases.
Experience in Snowflake preferred
Working knowledge on commercial data in the biotech or pharmaceutical industry (e.g., IQVIA, Symphony, Komodo) preferred
experience with R, Python, and Tableau preferred

Responsibilities

Support brand marketing and customer experience marketing teams on strategic initiatives.
Analyze marketing performance and customer engagement across digital channels, including digital media, email, and television.
Track key performance indicators (KPIs) and deliver insights to optimize marketing campaigns.
Develop and maintain dashboards and self-service data visualizations using business intelligence tools.
Collaborate cross-functionally with the Data Governance and IT teams to ensure the accuracy of analytics and reporting, support data pipeline development, and enable new data assets and analytical capabilities.
Build strong working relationships with business stakeholders at all organizational levels by communicating actionable insights, addressing inquiries, and responding to ad-hoc requests.