Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow. Overview The Senior Analyst, Data Science is tasked with developing, and delivering advanced ML/AI-based products and analytic solutions integrated into the Publicis CoreAI to support the agency's global media engagement relationship with Mars, Inc. ("Mars"). This role will be a critical driver both of technical and effective delivery of advanced analytic solutions. Specifically in the areas of connected measurement, outcomes/KPI forecasting, experimental designs at the strategic segments and geo levels, and optimization across all brand & performance media investments. We seek an experienced marketing/data analyst practitioner who has applied their technical expertise to innovative data engineering and ML/AI modeling problems. Seeking candidate with tech expertise, hands-on modeling, data engineering, structured/unstructured data, CPG, and service-based business.
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Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Number of Employees
5,001-10,000 employees