Senior Analyst, Data and Analytics

Publicis Groupe • Philadelphia, PA

93d

About The Position

We're searching for a Manager, Data & Analytics who will be a key contributor within the core Data and Analytics (DNA) team. We are looking for more of a storyteller rather than a technical analyst. Data Intelligence leaders are responsible for developing and translating the data story in meaningful ways and applying analytical insights to business challenges. This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. Data Intelligence leads are responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

Requirements

• Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
• Master's degree (preferred)
• 3-4 years of business experience in marketing consulting, advertising or interactive
• Knowledge of the digital environment and in aligning marketing strategies with business needs
• Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Ability to independently diagnose and troubleshoot
• Ability to work across multiple disciplines and teams
• Excellent written, oral communication and presentation skills
• Hands on experience manipulating data and developing visually compelling reports
• Proven record with strong client relationship skills
• Strong familiarity with the digital environment and tools (Google Analytics, Adobe Analytics, DCM, etc.)
• Proficiency in Microsoft Office
• Candidate must be open to travel as needed
• CANDIDATE MUST SIT IN PHILADELPHIA OR NYC

Responsibilities

• Support the development of the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
• Support and execute the measurement plan
• Day-to-day collaboration with internal teams
• Contribute to client communications and deliverables, helping to define the story in a simple and concise way and communicating success of client's marketing efforts
• Contribute to day-to-day client deliverables
• Conduct hands-on analysis, crafting insights that help improve performance
• Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
• Keep internal stakeholders informed about new opportunities, issues and performance successes
• Foster and contribute to a team environment

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree