Senior Analyst, Data Analytics

WPP-posted 5 months ago
Mid Level
Philadelphia, PA
5,001-10,000 employees
Professional, Scientific, and Technical Services
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The Senior Analyst is responsible for day-to-day data management operations for assigned clients, managing pacing, making recommendations to internal and external stakeholders and assisting with development and delivery of data products in the Data Management suite.

  • Coordinate day-to-day operations of Compas/CMI Empower list match services
  • Monitor/track all incoming data
  • Perform QA checks on all data exchanges to and from CMI
  • Ensure all incoming and outgoing data feeds are delivered timely per client specifications
  • Help to develop and maintain training modules & materials necessary to train staff and/or other departments
  • Conduct regular campaign list matching
  • Troubleshoot all system, user and list related issues as they arise
  • Serve as a mentor to new coordinators in departmental processes, procedures and deliverables
  • Issue client invoices as needed
  • Request and upload partner circulation files on a quarterly basis
  • Coordinate cross-brand target matching to define overlap and codify it in Empower systems for analysis by planning staff
  • Ensure compliance with confidentiality protocols as they relate to data transfers
  • Export target buy lists to meet client requests; capture and invoice all buy file export activity
  • Coordinate and execute on all ad hoc list match requests when needed
  • Assist in the development of new data assets and services that lead to incremental revenue growth on assigned clients
  • Capture data gaps and discover new opportunities relating to our proprietary systems and offerings
  • Maintain and build relationships with key customers and partners
  • Participate in initiatives to monitor, analyze and improve core reporting system performance, accuracy and efficiency
  • Perform UAT on internal databases, in-house applications, and new products and data assets
  • Bachelor's degree or equivalent in experience
  • 2+ years of experience using Microsoft Excel
  • 2-3 years of experience developing reports/dashboards using a BI tool (e.g.; Tableau or Qlik)
  • 4+ years of experience blending data from structured/unstructured data sources
  • Strong Analytical Skills
  • Excellent organizational skills
  • Team player
  • Willingness to learn and adapt to a changing environment
  • 2-4 years of experience working with secondary data for marketing
  • Experience working with or servicing pharmaceutical and other life sciences companies preferred
  • Experience mentoring junior staff
  • SQL/Python experience a plus
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