Senior Analyst, CRM Measurement & Reporting
About The Position
Squarespace is looking for a Senior Analyst to join our Marketing Analytics & Operations team, focused on CRM Measurement & Reporting. You will power our customer growth and retention strategy through analysis, measurement and reporting. The range of our outbound lifecycle marketing programs means you'll address complex questions that influence campaign effectiveness, audience strategy and outcomes. This is a hybrid role working from our New York City headquarters (3 days per week). You will report to the Manager of our Marketing Services Analytics & Operations team.
Requirements
- 5+ years in an analytics or data science role supporting CRM, lifecycle or retention marketing
- Experience influencing CRM strategy, planning and performance through data analysis, decision frameworks, and test-and-learn programs
- Experience building dashboards and working with large datasets using SQL; knowledge of dbt
- Experience applying predictive analytics (e.g., propensity modeling, clustering, lookalike audiences) for segmentation and targeting
- Experience using statistical tools like Python or R
- Knowledge of CRM processes, tactics (e.g., email, push, SMS, in-product) and platforms (e.g., Braze, Iterable, or Salesforce)
Responsibilities
- Partner with in-house Marketing, Data Science and Engineering teams to translate our goals into analytical requirements, solutions, and insights
- Build self-service reporting tools to surface campaign results at scale and reduce time to insight and decision for CRM and its partners
- Measure the holistic impact of CRM incentives and touchpoints (e.g., email, push, in-product) on acquisition, cross-sell, retention and other outcomes
- Develop predictive models and analyses to shape audience strategy and improve targeting, personalization and engagement
- Present recommendations to partners across several levels
- Promote best practices among peers and partners
Benefits
- A choice between medical plans with an option for 100% covered premiums including medical, dental, and vision
- Supplemental Life and Disability Insurance plans
- Fertility and adoption benefits
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 20 weeks for parental leave and up to 12 weeks to care for an ill family member
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 8 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
