Senior Analyst, CRM Campaigns

Scotts Miracle-Gro Company • Columbus, OH

64d

About The Position

Scotts Miracle-Gro is seeking an experienced and highly motivated Senior Analyst, CRM Campaigns to manage the strategy, planning and execution of our marketing campaigns across channels (Email, SMS, app). This role is critical to driving direct consumer engagement across the SMG enterprise: Scotts Miracle-Gro, Scotts, Miracle-Gro, AeroGarden, etc. The Sr. Analyst will report to the CRM Manager and work closely with cross-functional teams and agency partners to own the end-to-end marketing campaign process. The ideal candidate has deep, hands-on expertise in marketing automation strategy and platforms, a passion for content planning and brand storytelling, and a proven track record of optimizing campaigns through rigorous personalization and segmentation strategies.

Requirements

• Expert proficiency with at least one major Marketing Automation Platform or ESP (e.g., Salesforce Marketing Cloud, Klaviyo).
• Fluency in analyzing and interpreting Email/SMS KPIs: open rates, click-through rates, conversions, unsubscribe rates, etc.
• Strong understanding of HTML and CSS specific to email development and troubleshooting across different clients.
• Bachelor's Degree in Marketing or related field
• 3+ years of dedicated, hands-on experience in Email and SMS campaign strategy, management, and execution within a D2C environment.
• Proven ability to manage high-volume, multi-brand campaign calendars with strict attention to detail and tight turnaround times and deadlines.
• Direct experience managing campaigns across multiple sub-brands or business units.
• Demonstrated experience in designing, executing, and analyzing A/B testing methodologies to drive measurable performance lift.
• Deep knowledge of email deliverability factors and adherence to global email/SMS compliance regulations.
• Excellent project management, communication, and cross-functional collaboration skills.

Responsibilities

• Own the end-to-end strategy, development, and execution of day-to-day Email and SMS marketing campaigns, ensuring alignment with brand goals and content calendars across the enterprise branded house.
• Manage campaign build, testing, and deployment using our primary Email Service Provider (ESP), SMS tool, or Marketing Automation Platform (e.g., Salesforce Marketing Cloud, Klaviyo, Attentive, etc.).
• Lead content & creative coordination and briefing, working with creative/content teams and agency partners to develop and design assets, ensuring all communications ladder up to business goals, CRM strategy and brand guidelines.
• Collaborate closely with the CRM Data Analyst to translate advanced customer segments and insights into actionable campaign strategies, ensuring campaigns deliver highly relevant, personalized content across Email and SMS to maximize engagement and conversion.
• Develop and implement landing page strategy & development to ensure a seamless and optimized customer journey from message to conversion.
• Maintain a rigorous quality assurance (QA) process for every campaign, ensuring accuracy in segmentation, personalization, linking, and rendering across all major devices and email clients.
• Drive A/B testing & optimizations across subject lines, copy, send times, and creative to continuously improve key campaign metrics (open rates, CTRs, conversions).
• Serve as the expert on Email & SMS best practices, including deliverability, sender reputation, inbox placement, and data privacy compliance (CAN-SPAM, GDPR, TCPA).
• Monitor industry trends & insights within the Email and SMS landscape and proactively recommend new technologies, formats, and strategies to maintain channel excellence and engagement.
• Partner closely with the CRM Data Analyst to interpret and report on campaign performance and core KPIs, translating data into actionable insights.

Benefits

• Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more
• We know our talent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
• Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Number of Employees: 5,001-10,000 employees