Senior Analyst- Corporate Creative Strategy

American Express•New York, NY

3d•$78,000 - $124,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The U.S. Small Business and Middle Market segment is the largest GCS customer segment with strong growth momentum and remains a key area of investment and focus. The Middle Market Demand Generation team sits within Managed Marketing & Prospect in GCS. The team is essential to the U.S. SME Sales & Marketing engine, warming and delivering high-intent leads to create new and expand existing customer relationships. This Senior Analyst role will be responsible for the end to end strategy, development, and execution of digital marketing assets for the Corporate Middle Market prospect audience. These marketing assets will drive demand, awareness, and ultimately leads and conversions for Amex Commercial products.

Requirements

2+ years of B2B and/or digital marketing experience
Creative problem solver with a passion for challenging the status quo
Strategic thinker - ability to ask the right questions and use data to develop winning, profitable strategies
Digital/performance marketing expertise; ability to build campaigns that connect with audience segments and motivate actions
Strong project management abilities with the ability to drive multiple initiatives across different work streams simultaneously
Paid Media and/or Email channel experience and excitement - experience developing creative across multiple digital platforms, and a passion for introducing new/innovative new ones
External agency management experience - writing creative briefs and delivering clear actionable feedback
Strong collaboration and partnership skills - track record for building positive relationships and finding mutual benefit with multiple cross-functional partners
Process-oriented with great attention to detail
Comfort developing, and being held accountable for, performance targets
Desire to innovate and try new things!

Responsibilities

Lead the E2E creative strategy from ideation to launch for omnichannel digital marketing campaigns to drive awareness and demand for the Corporate Card Program
Conduct market and competitive research to understand leading and innovative practices in B2B digital marketing and integrate them into US SME strategies to drive product demand
Manage relationships with external creative agencies and develop effective, comprehensive creative briefs
Partner closely with media agencies to determine optimal channels, timing and placements for initiatives
Monitor campaign performance and utilize insights and learnings to inform future campaigns
Partner closely with key stakeholders, both internal and external, to ensure alignment with marketing materials and that campaigns support broader business objectives
Drive campaign roadmap, test & learn plans, and optimizations of marketing collateral for continuous performance improvement
Oversee a Marketing Operations Analyst(s) responsible for the legal review process
Execute marketing assets in partnership with operations analysts & Compliance partners to gain legal approval through a thorough review process

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities