The Center for Customer Insight (CCI) is a center of excellence for all things related to customer research and insight-driven strategy at BCG. As a Senior Analyst (SA) for CCI's Vantage team, you will play a critical role in helping customer insights projects succeed. You will support execution of quantitative and qualitative primary consumer research efforts, learn to translate research into meaningful / actionable insights for the C-suite, and communicate recommendations to internal consulting teams working on complex strategy cases for the world's biggest brands. CCI projects ignite growth for our global clients across industries through best-in-class insights on customer behaviour and needs. One project may involve writing a survey to inform the investment thesis for a consumer products client looking at an acquisition in a new category. Another project may involve developing, executing, and synthesizing new qualitative and quantitative research to inform service Innovation for a travel and tourism client. Yet another may necessitate research to renovate the employer branding for a fashion and luxury client. While contributing to client projects, occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements, and design / execute research. In addition to supporting client projects, you will also support commercialization efforts for CCI, working in conjunction with business leaders, providing insights and advice for proposals and client workshops. You will contribute to the development of intellectual property (including original research and publications), best practice training materials for customer insights / research, and other assets for the business; Improving BCG's proprietary frameworks; building methodologies and tools; and guiding generalist consultants on the execution of quantitative and qualitative research. You will develop state of the art tools, working hand in hand with Knowledge Team peers.