Senior Analyst, Consumer Insights (Custom Primary Research) - BCG Vantage (CF)

The Boston Consulting Group (BCG)-posted 8 months ago
Full-time • Entry Level
Chicago, IL
Professional, Scientific, and Technical Services
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Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

  • Support execution of quantitative and qualitative primary consumer research efforts.
  • Translate research into meaningful and actionable insights for the C-suite.
  • Communicate recommendations to internal consulting teams working on complex strategy cases.
  • Write surveys to inform investment theses for clients.
  • Develop, execute, and synthesize new qualitative and quantitative research.
  • Conduct research to inform service innovation and employer branding for clients.
  • Support commercialization efforts for CCI, providing insights and advice for proposals and client workshops.
  • Contribute to the development of intellectual property, best practice training materials, and other assets for the business.
  • Improve BCG's proprietary frameworks and build methodologies and tools.
  • Guide generalist consultants on the execution of quantitative and qualitative research.
  • 2+ years of consulting experience including the design and execution of primary customer research OR 3+ years market research agency experience (4-6+ years of experience strongly preferred).
  • Direct experience using quantitative research to address a range of business problems.
  • Experience with the full lifecycle of consumer research: designing the approach/sample, writing questionnaires/discussion guides, managing fieldwork and related vendors, developing analytic plans, preparing data models/conducting data analysis, preparing compelling deliverables.
  • Experience in a range of research methodologies (e.g., segmentation, MaxDiff, TURF, pricing sensitivity approaches, conjoint, derived importance, attitudes & usage studies, focus groups, online communities, etc.).
  • Demonstrated experience using analytical skills to generate insights that inform business strategy.
  • Mastery of Excel required; familiarity with tools such as Alteryx, SPSS, Tableau a plus.
  • Experience conducting research in Financial Services, Insurance, Technology, Media, and/or Telecommunications a plus.
  • Bachelor's Degree required (advanced degree preferred).
  • Fluency in English required; fluency in Spanish a plus.
  • Strong business acumen and problem-solving capabilities.
  • Strong written and verbal communication skills.
  • Excellent interpersonal and communication skills.
  • Equal Opportunity Employer.
  • Consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law.
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