Senior Analyst, Channel Marketing (Owned)

Fidelity Investments • Smithfield, RI

10d • Hybrid

About The Position

As a Senior Analyst, Channel Marketing (Owned), you will be supporting the development and execution of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives (email, web/mobile messaging and landing pages). You will be aligned to Fidelity Wealth Management, Retirement and Digital Advice areas and play a supporting role to Owned Marketing Channel Leads. You will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives. This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills. The ideal candidate will have prior marketing communications and/or agency experience as well as a background working within the financial services category. The Channel Expertise We’re Looking For Experience leading owned campaigns, including being a champion of standard processes, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness. Understanding of email marketing, customer journey mapping, and how email interacts with other channels to improve the customer engagement. Experience managing websites and landing pages to communicate product offerings aligned to a marketing strategy and brief Ability to collaborate with user experience (UX) copywriters and designers, as well as cross channel marketing partners Ability to see the 'storyline' in data and use data to make strategic recommendations and drive a channel learning agenda Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks Demonstrated ability to confidently interact with and influence leaders and peers Diligent problem solver who provides clear direction and maintains clear communication with others about the work and results Passion for being customer focused Demonstrated innovative thinking and smart risk taking

Requirements

• Bachelors or equivalent with 3+ years of experience or Masters with 1-2+ years of experience in marketing, advertising and/or marketing communications.
• Experience leading owned campaigns, including being a champion of standard processes, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness.
• Understanding of email marketing, customer journey mapping, and how email interacts with other channels to improve the customer engagement.
• Experience managing websites and landing pages to communicate product offerings aligned to a marketing strategy and brief
• Ability to collaborate with user experience (UX) copywriters and designers, as well as cross channel marketing partners
• Ability to see the 'storyline' in data and use data to make strategic recommendations and drive a channel learning agenda
• Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks
• Demonstrated ability to confidently interact with and influence leaders and peers
• Diligent problem solver who provides clear direction and maintains clear communication with others about the work and results
• Passion for being customer focused
• Demonstrated innovative thinking and smart risk taking
• Excellent PowerPoint, Excel, Outlook, Word skills required.
• Proven experience implementing Owned marketing campaigns– with specific emphasis on email, .com, onsite targeted messages, and mobile messaging.
• Outstanding project/program management, and problem-solving capabilities, with the ability to handle multiple initiatives at once
• Ability to successfully handle challenges and build trust in every interaction
• Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity.
• Ability to challenge the norm and drive innovation
• Energized about working collaboratively with an appreciation for the value of diverse opinions and different skills
• Understand and appreciate the impact of data and an ability to pull, analyze, interpret and apply it effectively
• Excellent written and verbal communication skills and ability to communicate clearly and concisely
• Shown dedication to cross-functional collaboration in agile, client-centric, fast paced environment
• Applies advanced knowledge of concepts, theories, and practices of professional/technical discipline.
• Leads projects/work activities with functional/divisional impact.
• Solves a variety of problems, typically of complex scope with minimal reference to established policies and procedures.
• Provides complex analysis and advice to division/functional management.
• Makes decisions based on theory or concepts when solving problems of highly complex or technical nature.
• Is involved in matters which involves the exchange of non-routine information. Requires the use of common courtesy, tact, and discretion to maintain cooperative associations. May involve the use of technical language.

Nice To Haves

• Agency experience a plus
• Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications
• Prior experience with JIRA and Salesforce Marketing Cloud a plus.
• Knowledge of Financial Service Industry and our Products and Services preferred
• Ability to thrive in a fast-paced environment and are easily adaptable to change

Responsibilities

• Support and drive Owned marketing initiatives for the Fidelity Wealth Management marketing team.
• Inform channel strategy and implement owned channels while staying focused on customer experience, brand alignment, efficiency, quality and driving business results.
• Lead and coordinate Owned programs supporting team initiatives.
• Advocate for the Owned email and 1:1 marketing strategy and the customer experience across the projects you support or lead, working closely with Communications Strategy, Creative, Paid Channel, Production and Project Management teams.
• Partner with the larger marketing and analytics team to ensure each marketing initiative builds upon the past and continues to drive incremental business outcomes, while delivering high quality experiences for our customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level