Senior Analyst BCG Vantage, Digital Marketing

The Boston Consulting Group (BCG) • Boston, MA

287d • $100,500 - $108,500

About The Position

As a Senior Analyst within BCG's Marketing, Sales and Pricing practice area you will work in a growing global team, providing digital marketing expertise and insights while working together with Marketing case teams to provide knowledge assets, analysis and expert support. You'll serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues. Additionally, you will support the Marketing topic in developing existing & new intellectual property and knowledge assets. You will work on commercialization efforts for the topic/sector, in conjunction with business leaders, supporting marketing efforts, conferences and publications. As a Senior Knowledge Analyst you will assist with on-boarding, training and guiding junior colleagues and share best practices within the team.

Requirements

• 2+ years of consulting experience in digital marketing required; candidates with consulting experience preferred
• In lieu of consulting experience, 2+ years minimum industry experience required; 3-6+ years of industry experience strongly preferred
• Previous experience in a performance marketing team client-side or at a digital marketing agency, platform, or other relevant company required
• Strong quantitative skills running analyses and building models; ability to translate data into powerful insights for clients
• Understanding of digital marketing ecosystem, channels, KPIs, and best-in-class strategies; hands on experience with Google Ads/SA360, Meta, Amazon Ads, and/or DSP/DMP platforms
• Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment
• Bachelor's Degree required (advanced degree preferred)

Responsibilities

• Solving client problems through formulating relevant research and/or analytical approaches in digital marketing
• Codifying knowledge and maintaining assets and tools for the Marketing topic based on different client contexts
• Communicating with both internal and external senior stakeholders, in a credible and confident way
• Working collaboratively and effectively in a group dynamic that is frequently virtual; proficient in agile ways of working
• Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
• Ability to navigate complexity and ambiguity; strong multitasking and prioritization skills to efficiently manage workload
• Working proactively and independently to timelines; resourceful in leveraging tools, materials, other experts, etc to deliver against a deadline

Benefits

• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree