Senior Analyst, B2C Marketing Measurement
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About The Position
Forrester's Senior Analyst is part of the B2C marketing research team and helps leaders make strategic organizational and technology decisions to power growth with customer-centric marketing. The role entails research and analysis, writing, and delivery of various content types, including speaking engagements that balance visionary points of view with practical advice and guidance. This position requires a strong understanding of B2C and B2B2C marketing and media measurement and analytics. We are looking for someone experienced in marketing analytics, marketing measurement, media analytics, and marketing performance - with the technical acumen to navigate marketing and media analytics techniques, a clear point of view on how marketing analytics supports data-driven marketing strategies, and an understanding of how machine learning approaches contribute to enhancing marketing performance measurement. Our ideal candidate is confident; motivated to address Forrester clients' top marketing priorities; and comfortable speaking with the press, delivering keynote speeches, and advising B2C CMOs and other consumer marketing executives across industries. Successful candidates will be a thought leader on topics including marketing measurement strategies, media analytics, audience measurement, diverse marketing measurement methodologies (including predictive approaches like marketing mix modeling), campaign evaluation techniques, experimental design, ROI modeling, as well as the tools and technologies utilized in marketing measurement. Proficiency in data strategies for marketing measurement, optimization methodologies, and strategies for translating insights into actionable plans will be essential.
