Senior Analyst, AI Marketing Measurement & Insights
About The Position
Choice Hotels International is seeking a dynamic Senior Analyst to advance its AI marketing strategy, with a focus on large language models (LLMs) such as Gemini and ChatGPT. This role bridges AI innovation and business intelligence, supporting leadership decisions through data-driven insights. The analyst will collaborate across departments to measure key initiatives, identify trends, and explore new opportunities in AI-driven marketing. The ideal candidate thrives in fast-paced environments and excels at translating complex data into actionable business strategies.
Requirements
- Minimum 2 years of experience applying machine learning, AI, or statistical methods to business problems.
- Experience with Generative AI, NLP, and LLMs.
- Proficiency in Python, R, or SQL.
- Familiarity with SEO tools (e.g., BrightEdge, SEMRush, Google Search Console, Screaming Frog, Adobe Analytics).
- Experience with A/B testing and statistical analysis.
- Strong analytical mindset and problem-solving skills.
- Excellent communication skills; able to translate technical concepts into business insights.
- Collaborative team player with a proactive approach to innovation.
- Bachelor’s degree in Computer Science, Mathematics, Economics, Statistics, Physics, or related field, or equivalent combination of education and work experience.
Nice To Haves
- Hospitality, multi-location brand, or travel/tourism experience preferred.
Responsibilities
- Develop and execute measurement plans for key marketing initiatives led by Choice’s leadership.
- Analyze customer, digital, and transactional data to support strategic decisions, including identifying high-impact LLM topics.
- Conduct deep dives into the impact of LLMs on paid media channels and provide competitive intelligence.
- Test and evaluate new AI tools, including audience targeting and personalization technologies.
- Identify website content improvement opportunities and monitor bot traffic trends.
- Stay current on AI, LLMs, SEO tools, and hospitality analytics best practices.
- Collaborate with IT and digital teams to enhance data infrastructure and reporting capabilities.
- Ensure insights and actions are shared and aligned across strategy, content, and marketing teams.
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
