Senior Analyst, Advertising Insights & Strategy Consultant

MediaRadar•New York, NY

11d

About The Position

MediaRadar , now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business. Role Overview The Senior Analyst, Advertising Insights & Strategy Consultant serves as a strategic partner to key high-value accounts , delivering advanced advertising analytics and competitive insights that inform media investment strategies. This role combines hands-on data analysis with client-facing advisory work, development of custom reports and presentations, ensuring insights are translated into meaningful business outcomes.

Requirements

Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field.
3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence.
Strong command of advertising metrics and media performance analytics
Proficiency with ad intelligence and data visualization tools
Excellent communication skills with the ability to lead client conversations and present to senior stakeholders.
High attention to detail, structured problem-solving approach, and ability to manage multiple priorities.

Nice To Haves

Experience working with enterprise clients and a strong, hands-on understanding of a range of financial products and services, including Business Banking, Credit Cards, Wealth Management, and Telecom.
Background in consulting or agency account strategy.

Responsibilities

Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectives.
Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources.
Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights.
Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making.
Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies.
Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams.
Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement.
Lead presentations and consultation sessions to deliver insights.
Partner with account and product teams to communicate client feedback and influence roadmap priorities.
Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project.