The main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient. Advanced analytic techniques may include, but are not limited to, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and media budget optimizations. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties, which includes the clients, internal stakeholders, 3rd-party vendors, external clients and operational areas within Horizon. We are looking for someone who is intellectually curious, with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations. The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets. Above all, the Senior Analyst in Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business.