Senior AJO Technical Consultant

Blue Acorn iCi

12d

About The Position

The Senior AJO Technical Consultant is a specialized Adobe Journey Optimizer expert responsible for designing, implementing, and validating orchestrated customer journeys that connect real-time data, decisioning logic, and content activation across channels. This role sits at the intersection of AEP, RTCDP, identity, event modeling, segmentation, and message orchestration — bringing use cases to life through production-grade journey configuration inside AJO. You will work closely with Enterprise Architects, AEP/RTCDP consultants, strategists, and Adobe teams to ensure that journeys are scalable, data-driven, compliant, and aligned to business outcomes.

Requirements

AJO (core)
AEP/RTCDP integration
CJA for journey measurement
AEM Assets (content metadata dependencies)
Event-based triggers
Decisioning rules & orchestration logic
Identity mappings (ECIDs, CRM IDs, cross-device identifiers)
Consent & governance models
End-to-end experience with journey orchestration, including:
Building triggers
Configuring actions
Setting up rules & constraints
Validation & QA
Exposure to AEP Query Service for event verification and audience testing

Nice To Haves

Multi-channel messaging systems
MarTech platforms (Marketo, Salesforce, Braze, SFMC)
JSON, APIs, Webhooks
Experience with real-time data activation at enterprise scale

Responsibilities

AJO Journey Implementation
Build and configure cross-channel journeys, including triggers, events, decision nodes, rules, conditions, and throttling logic.
Implement real-time, event-triggered workflows tied to identity and profile attributes.
Configure message templates, content fragments, offers, and personalization elements.
Validate journey paths, decisioning accuracy, and end-to-end orchestration performance.
Data & Decisioning Integration
Ensure AJO journey logic aligns with RTCDP segments, AEP datasets, and event schemas.
Validate AEP event datasets (timestamp, identity, eventType, schema mapping) used as AJO triggers.
Connect consent logic, suppression rules, and business constraints to journey decisioning.
Utilize AEP Query Service to test journeys, preview events, and validate audience eligibility.
Cross-Channel Activation
Configure email, push, SMS, in-app, and custom-channel actions.
Maintain content-to-data alignment via metadata from AEM Assets where applicable.
Manage channel-level constraints (frequency caps, quiet hours, channel eligibility).
Use Case Realization
Translate journey strategy and business requirements into technical designs.
Build operational workflows connecting:
Events → Profiles → Segments → Journeys → Messaging → Reporting.
Ensure journey activation supports downstream analytics in CJA.
Quality, Governance & Testing
Conduct QA on journeys: event triggers, identity matches, profile states, eligibility, fallback logic, and message rendering.
Validate consent and governance rules inside journey logic.
Identify risks tied to latency, event volume, identity stitching, or profile completeness.
Document configuration, runbooks, and deployment guides.
Collaboration & Delivery
Partner with:
Enterprise Architects (design + data governance)
RTCDP Consultants (segments + identities)
AEP Consultants (schemas + datasets)
CJA Consultants (measurement + validation)
Client marketing/CRM teams
Provide hands-on support during sprints and UAT cycles.