Apple Inc.-posted 2 months ago
Full-time • Mid Level
Sunnyvale, CA
5,001-10,000 employees
Computer and Electronic Product Manufacturing

Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Marcom Data Science team handles Analytics for all of Apple's outbound marketing communications. We're a dynamic, innovative team that offers excellent opportunities to learn and run Analytics at scale while working with some of the industry's finest creative minds. It's an outstanding team and a truly unique opportunity to shape how Marcom thinks about data and insights in the AI era. This position works with advanced machine learning and AI to personalize interactions, optimize marketing performance, and improve customer experiences across all channels. This role is at the intersection of data science, AI, and customer experience, partnering with Interactive, Strategy, and Data Engineering teams to explore new opportunities, build scalable models, and introduce innovative AI solutions into Apple's marketing ecosystem.

  • Excellent communication and storytelling skills with the ability to translate data insights to clear business and customer impact.
  • Experience in a large technology company or similarly complex, global environment.
  • Familiarity with cloud data platforms (e.g., Databricks, AWS, GCP).
  • Exposure to additional BI or visualization tools beyond Tableau (e.g., Looker, Power BI).
  • Experience designing and analyzing experiments in digital marketing environments.
  • Knowledge of CRM and lifecycle marketing analytics.
  • Strong presentation skills, including delivering insights to senior stakeholders.
  • Proficient in Python (or equivalent language) with experience using ML/AI libraries and frameworks (e.g., scikit-learn, PyTorch, TensorFlow).
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