Senior AEO Strategist (Contractor, P/T)

Amplify

15d•$85 - $100

About The Position

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com. Amplify is seeking an experienced marketing contractor to spearhead our Answer Engine Optimization (AEO) strategy and serve as a key liaison between departments. This senior-level role requires a strategic thinker with extensive marketing experience who can drive cross-functional collaboration, manage complex projects, and position Amplify as a trusted source for AI-powered search engines and conversational AI systems. Strategic Leadership With help from Performance Marketing leaders, develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.) Ensure Amplify becomes the authoritative source that AI engines cite when answering user questions Provide strategic recommendations on LLM-friendly content formatting and structured data implementation Project Management In coordination with Project Management, lead end-to-end project management for AEO content optimization initiatives Create project timelines, milestones, and deliverables for content restructuring Coordinate resources across multiple teams and stakeholders Track progress and provide regular updates to leadership Agency Partnership Identify, evaluate, and recommend an AEO specialists or digital marketing agency Lead agency selection process including RFP development and vendor presentations Onboard and manage agency relationships focused on AI-optimization expertise Ensure agency deliverables meet quality standards and align with AEO best practices Content & Technical Optimization With internal teams, guide implementation of clear headings, structured data, and authoritative content formats Ensure content directly answers user questions in AI-friendly formats Monitor performance in featured snippets and AI-generated responses Collaborate on technical implementations that enhance AI discoverability

Requirements

12+ years of marketing experience with progression to senior manager level
Proven curiosity and understanding of Answer Engine Optimization (AEO), SEO, and content optimization for AI systems
Understanding of how AI systems like ChatGPT and Google's SGE consume and cite content
Strong project management skills with experience leading cross-functional initiatives
Experience managing agency relationships and vendor selection processes
Excellent communication and stakeholder management abilities
Data-driven approach with strong analytical skills

Nice To Haves

Background in content marketing and authoritative content creation
Knowledge of LLM-friendly formatting techniques and conversational AI optimization
Experience with AI-powered search analytics and performance measurement
Previous contractor/consultant experience in digital marketing
Understanding of featured snippets, knowledge panels, and AI-generated search results

Responsibilities

Develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.)
Ensure Amplify becomes the authoritative source that AI engines cite when answering user questions
Provide strategic recommendations on LLM-friendly content formatting and structured data implementation
Lead end-to-end project management for AEO content optimization initiatives
Create project timelines, milestones, and deliverables for content restructuring
Coordinate resources across multiple teams and stakeholders
Track progress and provide regular updates to leadership
Identify, evaluate, and recommend an AEO specialists or digital marketing agency
Lead agency selection process including RFP development and vendor presentations
Onboard and manage agency relationships focused on AI-optimization expertise
Ensure agency deliverables meet quality standards and align with AEO best practices
Guide implementation of clear headings, structured data, and authoritative content formats
Ensure content directly answers user questions in AI-friendly formats
Monitor performance in featured snippets and AI-generated responses
Collaborate on technical implementations that enhance AI discoverability