Senior Advertising Manager

Hendrick Automotive Group•Charlotte, NC

About The Position

The Senior Advertising Manager is responsible for supporting the execution and day-to-day management of advertising strategies for an assigned group of Hendrick Automotive Group dealerships. The objective is to enhance our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs, as well as deepen relationships with our existing customer base, and support the acquisition of new customers. It is also the responsibility of the Advertising Manager to develop strong relationships with local teammates in their assigned dealerships and support the stores as needed. While this position has no direct supervisory responsibilities; the candidate must possess excellent project management, strategic thinking, and analytical skills. The candidate must also provide leadership and strategic direction to the Hendrick Automotive Group family of dealerships, specifically for marketing/advertising and lead generation. This role is a teammate in the Hendrick Automotive Group Marketing Department and serves as the day-to-day contact for a group of selected dealership locations. Works closely with Hendrick Automotive Group Marketing team, executive leadership, and store leadership to understand the goals and business needs for all assigned dealerships and Hendrick Automotive Group as a whole. Ultimately holds responsibility for the advertising and lead performance for their group of assigned dealerships. Advertising mediums that are currently leveraged, which this role will be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites. Knowledge and expertise of the advertising mediums mentioned above, monitoring performance and spend efficiencies, and ensuring message consistency across each is critical to the success of this role. In addition to understanding website best practices, this role is responsible for overseeing website performance, merchandising, UX, and overall functionality. Responsible for compliance to OEM standards, state and federal legal, and Hendrick Automotive Group brand standards. Knowledge of OEM co-op processes and procedures to maximize available funds and ensure full reimbursement. Monitor performance of the advertising spend and knowledge of available tools: media performance, CRM traffic reports, call measurement reports, website analytics, Google Ad and analytics performance data, and data from 3rd party/classified sites. Responsible for maintaining dealership advertising budgets with accuracy and monitoring spend efficiency on a monthly basis. Monitor lead performance on a weekly basis, identify opportunities for improvement, and effectively communicate recommendations to influence the required changes Proactively look for opportunities in dealership marketing areas to grow their business On special occasions, there are nonrecurring/one-off projects. If asked, this role will serve as a project manager for these, including planning and coordinating multiple presentations, disseminating information, and organizing events. Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores. Team Player – Team Atmosphere Willingness to collaborate with teammates to share best practices and performance data Be a problem solver and demonstrate a willingness to help teammates find solutions Foster strong relationships with key dealership and corporate personnel Ability to effectively communicate and adjust your communication style as needed, to influence decisions through education and data driven results Quarterly Travel is required as needed to support dealership operations, build strong relationships with local teammates and gain an understanding of the local market

Requirements

Bachelor’s in marketing or Business Management/ Administration preferred.
3+ Years of Advertising, Digital Marketing, or Related Experience.
Proven track record in Automotive/Digital Marketing.
Experience in CRM, digital, and affiliate marketing.
Knowledge of other programs includes Google Analytics, Excel, Microsoft Outlook, Word, and PowerPoint.
Ability to read and comprehend instructions, correspondence, and memos.
Ability to effectively present information in one-on-one and small group situations to customers and other employees.
Should have strong group presentation skills and excellent written communication skills.
Ability to read and interpret documents such as invoices, RFPs, and procedure manuals.
Ability to add, subtract, multiply and divide.
The ability to research, analyze, and matrix different business and demographic data types.
Valid Driver's License
Analytical - Collects and researches data, Designs workflows and procedures.
Design - Generates creative solutions; Demonstrates attention to detail.
Problem Solving - Identifies and resolves problems promptly; Gathers and analyzes information skillfully; Works well in group problem-solving situations.
Technical Skills - Shares expertise with others.
Customer Service - Responds promptly to customer needs; Solicits customer feedback to improve service; Meets commitments.
Oral Communication - Listens and gets clarification; Responds well to questions; Demonstrates strong group presentation skills; Participates in meetings.
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views.
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs.
Quality Management - Demonstrates accuracy and thoroughness.
Business Acumen - Understands business implications of decisions.
Cost Consciousness - Works within approved budget; Develops and implements cost-saving measures; Contributes to profits and revenue.
Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time.
Excellent organizational skills, the ability to multi-task and prioritize.
Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition.
Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to deal with frequent change, delays, or unexpected events.
Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.
Initiative - Volunteers readily; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness.
Judgment - Displays willingness to make decisions; Supports and explains reasoning for decisions; Includes appropriate people in the decision-making process.
Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles.
Professionalism - Tactfully approaches others; Reacts well under pressure; Accepts responsibility for own actions.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance.

Nice To Haves

Understanding managed dealership ROI reporting and DMS/CRM systems is a plus.

Responsibilities

Supporting the execution and day-to-day management of advertising strategies for an assigned group of Hendrick Automotive Group dealerships.
Enhancing our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs
Deepening relationships with our existing customer base, and support the acquisition of new customers.
Developing strong relationships with local teammates in their assigned dealerships and support the stores as needed.
Providing leadership and strategic direction to the Hendrick Automotive Group family of dealerships, specifically for marketing/advertising and lead generation.
Understanding the goals and business needs for all assigned dealerships and Hendrick Automotive Group as a whole.
Holding responsibility for the advertising and lead performance for their group of assigned dealerships.
Engaging with traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites.
Monitoring performance and spend efficiencies, and ensuring message consistency across each advertising medium.
Overseeing website performance, merchandising, UX, and overall functionality.
Responsible for compliance to OEM standards, state and federal legal, and Hendrick Automotive Group brand standards.
Knowledge of OEM co-op processes and procedures to maximize available funds and ensure full reimbursement.
Monitoring performance of the advertising spend and knowledge of available tools: media performance, CRM traffic reports, call measurement reports, website analytics, Google Ad and analytics performance data, and data from 3rd party/classified sites.
Maintaining dealership advertising budgets with accuracy and monitoring spend efficiency on a monthly basis.
Monitoring lead performance on a weekly basis, identify opportunities for improvement, and effectively communicate recommendations to influence the required changes
Proactively looking for opportunities in dealership marketing areas to grow their business
Serving as a project manager for nonrecurring/one-off projects, including planning and coordinating multiple presentations, disseminating information, and organizing events.
Collaborating with teammates to share best practices and performance data
Being a problem solver and demonstrate a willingness to help teammates find solutions
Fostering strong relationships with key dealership and corporate personnel
Effectively communicating and adjust your communication style as needed, to influence decisions through education and data driven results