Senior Acquisition, Retention & Loyalty Marketing Manager
About The Position
Join Road Runner Sports as our next Sr Acquisition, Retention & Loyalty Marketing Manager! As the Sr Loyalty Marketing Manager, you will be the day-to-day owner of the Road Runner Sports VIP Family, customer loyalty program. While the founder is the ultimate owner, this role is the internal champion who obsesses over VIP and pushes it forward every day. This is a true player-coach role. You’ll set direction, roll up your sleeves, run experiments, learn quickly, and turn insight into action. Your mission is to grow VIP membership, increase engagement, and continuously improve the experience for our members — both in stores and online. About Road Runner Sports At Road Runner Sports, we believe movement makes life better. For more than 40 years, we’ve helped people run, walk, and live pain-free — whether they’re training for a marathon, walking the dog, or simply staying active. Our community includes runners, walkers, and everyday movers of all kinds. At the center of that relationship is our VIP Family Rewards program. VIP isn’t just a loyalty program — it’s how we build trust, deliver value, and create long-term relationships with our most engaged members. What You’ll Own Be the internal “Champion of VIP,” ensuring the program feels intentional, valuable, and easy to understand Own the VIP roadmap — from insight to idea to test to recommendation Design and run experiments across benefits, messaging, experiences, and offers Shape the VIP member experience, with a strong focus on stores (about 60%) and digital (about 40%) Partner closely with Marketing/CRM, Ecommerce, Retail Operations, Customer Service, and Analytics Bring data, member feedback, and clear recommendations to leadership Be the voice of the VIP member inside the company
Requirements
- Experience leading loyalty or membership programs
- Subscription business experience
- CRM and lifecycle marketing expertise
- Customer experience or service design background
- Strong analytical and experimentation mindset
Nice To Haves
- Omnichannel retail experience
- Ecommerce or DTC growth exposure
Responsibilities
- Drive VIP membership growth and joins
- Increase purchase frequency and engagement among VIP members
- Improve VIP member satisfaction and renewal rates
- Launch, measure, and learn from pilots and A/B tests
- Spend time in stores to observe and refine the VIP experience
- Align teams around shared VIP priorities and goals
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
501-1,000 employees
