Senior Acquisition Marketing Manager Affiliate

PUMA Group

118d

About The Position

Manage the agency of record, monitor delivery and campaign performance on an ongoing basis and generate campaign performance reports, provide performance analysis and execute on that analysis to ensure ROI targets are achieved. Expand the development and diversification of partners while maintaining relationships with affiliates to motivate partners to improve campaign performance. Collaborate with in-house creative in developing creative needs and ensure requests are fulfilled and match desired product. Work cross functionally across all DTC functions to determine needs for promotions and product launches - including landing pages, creative, site content, physical stores, and promotion/product set up. Monitor competitive landscape in the affiliate space and provide strategic solutions to provide best in class programs. Safeguard brand integrity by ensuring brand voice and messaging is not infringed upon and that the correct verbiage is always used; escalate internally if any egregious infringements persist. Establish best practices in growing the program for each market (US & Canada) along with active collaboration with global counterparts. Analyze and report on affiliate performance metrics to internal stakeholders and deliver actionable insights. Lead initiatives to drive in-store traffic through Affiliate marketing program in partnership with the Senior Retail Marketing Manager. Oversee the PUMA Referral program, working closely with vendor partner and Retention marketing team to measure and enhance performance. Partner with the social media team to integrate influencers/content creators into upper-funnel affiliate programs.

Requirements

• 5+ years of relevant experience in affiliate marketing.
• Bachelor’s degree in marketing, analytics, communications, or a related field.
• Strong project management and organizational skills.
• Analytical mindset with ability to produce data-driven reports.
• Proven ability to work independently and meet tight deadlines.
• Strategic thinker with comfort in tactical execution.
• Proficiency in Microsoft Office suite, especially Excel, PowerPoint, and Teams.
• Excellent communication skills with ability to present insights.
• Fluency with the retail/ecommerce landscape.
• Retail, sportswear, or fashion industry experience/interest preferred.

Responsibilities

• Manage the agency of record and monitor delivery and campaign performance.
• Generate campaign performance reports and provide performance analysis.
• Expand the development and diversification of partners.
• Maintain relationships with affiliates to motivate partners.
• Collaborate with in-house creative to develop creative needs.
• Work cross functionally across all DTC functions for promotions and product launches.
• Monitor competitive landscape in the affiliate space.
• Safeguard brand integrity and ensure correct messaging.
• Establish best practices for program growth in US & Canada.
• Analyze and report on affiliate performance metrics.
• Lead initiatives to drive in-store traffic through Affiliate marketing.
• Oversee the PUMA Referral program.
• Partner with the social media team to integrate influencers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree