The Senior Account Planner is a strategic leader within Vericast's performance marketing agency, responsible for developing and maintaining comprehensive, data-driven media strategies and always-on campaign plans for financial institution clients across all digital channels. This role translates client business objectives into integrated, long-term strategic roadmaps and tactical media plans that drive measurable results, supporting Vericast's evolution toward a managed services and agency-of-record model rather than ad-hoc campaign execution. The Senior Account Planner collaborates extensively with Client Strategists, Media Directors, Media Specialists, Account Managers, and cross-functional teams to ensure strategic alignment, best-practice implementation, and continuous optimization across client portfolios. This position requires deep expertise in omnichannel digital marketing strategy, financial services marketing nuances, and the ability to synthesize complex business requirements into actionable media plans. Operating as a strategic consultant internally and externally, the Senior Account Planner provides thought leadership on media strategy, channel selection, audience targeting, and performance optimization while partnering closely with execution teams to ensure campaigns are built to plan and positioned for success.