Senior Account Manager, Programmatic
About The Position
The Programmatic & Digital Media Senior Account Manager role is part of the Media.Monks, Performance.Monks unit. The Programmatic & Digital Media team (P&M) helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more). The Senior Account Manager is responsible for day-to-day set up, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms. The Senior Account Manager will serve a portfolio of clients and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with customer processes and standards. You would be joining Performance.Monks fastest growing team on the ground floor.
Requirements
- 3+ years of experience in programmatic and/or digital direct media management
- Experience in B2B marketing, preferably in an information technology and software, healthcare, professional services, and telecommunications industries
- Knowledge of account-based marketing concepts and strategies is highly valuable
- Strong understanding of B2B marketing tactics, lead generation, and customer acquisition strategies
- Experience working with at least one of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt, 6sense, Demandbase etc.
- Experience working with or familiarity of DCM
- Experience with CTV/OTT, digital audio, native, high impact, or direct buys (at least 1 category)
- Experience presenting programmatic and digital media performance and strategy in a client-facing scenario
Responsibilities
- Serve as the client-facing programmatic digital media lead on account teams (usually comprised of an account lead, paid search lead & paid social lead)
- Develop the strongest digital media plan across programmatic and direct partners based on client goals
- Set-up & launch of programmatic media campaigns working across a variety of DSPs
- RFP and select direct media partners across a variety of top publications
- Oversee the RFP, launch, and post campaign stages with a variety of media publications
- Coordinate with ad ops on ad trafficking in DCM, as well as guiding floodlight and tracking set up for net new advertisers
- Monitor media in-flight campaign pacing, budgets, optimizations, and results, both in-flight and post buy
- Troubleshoot trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors.
- Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
- Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contact
- Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our marketing efforts remain innovative and impactful
Benefits
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here !
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
