Senior Account Manager, Google App Campaigns

DEPT®

6d•$90,000 - $95,000•Remote

About The Position

The Senior Account Manager, Paid Search is responsible for paid search performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute paid search channel strategy. The Sr Account Manager will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own.

Requirements

4+ years of paid search experience and comfortable with topics such as budgeting, bidding, and testing methodology
Experience across all Google networks - display network and search network, inclusive of app campaigns
Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
Experience with A/B testing
Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
Strong analytical and reporting skills and be proficient in Excel
Strong written and verbal communication skills

Nice To Haves

You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space.
You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

Responsibilities

Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, Apple Search Ads, etc.
Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.