Senior Account Executive (SAE) - Public Relations & Marketing

Lotus823 LLC

12h•Remote

About The Position

lotus823 is seeking a strategic, motivated, and experienced Senior Account Executive (SAE) to lead client campaigns across public relations, social media, influencer marketing, digital marketing, and content development. The SAE will play a critical role in managing day-to-day client relationships, leading campaign execution, and mentoring junior team members while collaborating with cross-functional teams. This role requires experience with strong communication, organization, and leadership skills, along with the ability to develop and execute strategic PR campaigns that drive measurable results, with an established network of media contacts and media relations in consumer goods. Experience with social media ads, influencer marketing, and digital marketing are a plus. The position is primarily remote, with occasional in-office work in Red Bank, NJ and travel as needed.

Requirements

5+years of public relations, communications, marketing or related experience (agency required)
BA or BS in communications, journalism, public relations, marketing, or related field
Demonstrated experience managing client relationships and leading integrated marketing campaigns
Established network of media contacts and strong media relations experience within the technology, consumer tech, and home/housewares industries
Excellent writing and editing skills across multiple content formats
Strong organizational and project management skills
Ability to manage multiple client accounts and deadlines simultaneously
Ability to adapt to a changing work environment
Ability to work from home with a distraction-free environment
Continually operates a computer and other office productivity machinery
Must be able to observe multiple computer screens throughout working hours
Must be able to express oneself clearly and concisely

Nice To Haves

Experience with social media ads, influencer marketing, and digital marketing are a plus
Experience mentoring or managing junior team members preferred
Digital Marketing & Campaign Execution (Preferred, not required)

Responsibilities

Serve as a primary day-to-day contact for assigned client accounts and lead account activities
Manage the development and execution of integrated campaigns across PR, digital, influencer, and social channels
Oversee project timelines, deliverables, and reporting to ensure campaigns stay on track and achieve client goals
Lead internal and client meetings including agendas, recaps, and activity reporting
Identify opportunities for expanding client partnerships and improving campaign performance
Develop and execute strategic media outreach campaigns to secure meaningful coverage for clients
Leverage and maintain a strong network of media contacts across the technology, consumer tech, and home/housewares media landscape
Identify and secure product placement opportunities, reviews, and editorial features across relevant media outlets.
Build and manage media lists and proactively identify new media opportunities
Draft and edit press releases, media pitches, thought leadership articles, and other PR content
Monitor media coverage and analyze results to inform future strategies
Lead the development and execution of social media and influencer marketing campaigns aligned with client strategy
Develop campaign messaging and content plans across social, influencer, and owned channels
Manage influencer identification, outreach, partnerships, and campaign performance tracking
Oversee the creation of content including blogs, social posts, campaign messaging, and case studies
Provide strategic recommendations to clients on social media trends, content opportunities, and audience engagement strategies
Lead integrated marketing initiatives across paid, owned, and earned channels while collaborating with internal teams to ensure campaigns are executed effectively
Develop campaign strategies that align PR, digital marketing, and social media efforts to maximize results
Monitor campaign performance and analyze metrics to optimize campaign effectiveness and client reporting
Ensure all campaign elements are aligned with overall client strategy, timelines, and deliverables
Monitor industry trends, emerging platforms, and marketing opportunities relevant to client industries
Conduct research to identify new media opportunities, campaign ideas, and partnership opportunities
Contribute to strategy development and campaign planning
Mentor and support junior team members including Account Executives, Assistant Account Executives, and Account Coordinators
Delegate work appropriately and help guide team members in executing client deliverables
Participate in brainstorming sessions and contribute strategic ideas to strengthen client campaigns

Benefits

Remote position - may be required to work in the Red Bank, NJ office from time to time for certain trainings and meetings
Flexible working schedule
Unlimited PTO
Health, dental, and vision insurance
401k retirement savings
Vacation stipend
Fitness allowance
Incentive bonus program
Summer Fridays
Continued training and professional development
Flexible Maternity/Paternity work schedules
Virtual team events
Occasional travel to office, tradeshows, media events and customer meetings required
Client meetings may occasionally be outside of normal business hours